File "Bordeaux Futures 2007: The Wine Merchants"
In order to understand Bordeaux wine, you must understand the business of Bordeaux wine. It is a € 3.4 billion business. 10,000 estates. 100 licensed brokers. 400 wine merchants commercialize 75% of the production, ...
and all of the classified growth production.
Bertrand Carles has been a Bordeaux wine merchant for 25 years. He is currently the Director of Purchasing Classified Growths for Ginestet, one of the giants in the wine trade. His purchases generate annual revenues of € 40 million for Ginestet. He has an obvious stake in waging a smart and successful futures campaign.
This report is part of a series that takes you behind the scenes in Bordeaux to understand how the Bordeaux wine world works, the roles, the stakes, and how such a unique, even odd system came to be.
To learn more about Ginestet, look at their website www.ginestet.fr.
Credits:
Director of Photography - Philippe SIMON
Postproduction - Frederic LOT
Correspondent & Writer - Suzanne MUSTACICH
Text - S.M.
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